Integrating a Story-Driven Approach into Creating Concept Art and Character Model Sheets for Visual Intellectual Property

Abstract

Concept art is a prime phase in game development, especially to support the animation production process by artists. This study focuses on character concept design in a game project titled Aventala, which aims to produce concept art and model sheets as accurate visual guidelines for creating animation models. This process not only emphasizes visual aesthetics, but also the clarity and function of the design as a technical guide. The evaluation of concept art quality was supported through two methods: (1) feedback from players through a questionnaire, (2) expert review from professional character designers and illustrators. The results of the questionnaire showed that the character concept indicating a positive response from users. Based on the results of the review, design iterations were carried out to improve visual quality, especially for the main character. This research shows that a story-driven approach in creating concept art can increase the effectiveness of visual communication and clarify the direction of design in game production to produce visual intellectual property.